OK. and PEAQ: what they ship with and what comes off

The MediaMarkt own-brands page says it plainly: «The own brands of MediaMarkt: KOENIC, PEAQ, ok. and ISY». Two of those four sell televisions. They sell in the thousands in Spain and Germany, they are always in the deals, and there is next to no analysis of either one.

A shop brand has no factory and no back catalogue. What you buy is somebody else's set with the shop's badge on it. The interesting part is that you do not have to take anyone's word for it: it sits in two public databases.

Who puts the name on and who builds it#

The imprints of ok-online.com and peaq-online.com say the same thing, word for word: «The trademarks and design elements used on our site are the intellectual property of Imtron GmbH». The address is Imtron GmbH, Media-Saturn-Str. 1, D-85053 Ingolstadt, registered at the Amtsgericht Ingolstadt under HRB 4580. Imtron is the own-product company of MediaMarktSaturn, and it is the one that answers: «IMTRON GmbH sets the highest standards for safety, quality, health and the environment in the development and production of its products», says the service page of both brands, in the same words.

Whoever builds the set is somebody else, and EPREL says so. That is the European energy labelling database. The television records under the PEAQ trademark name Changhong Europe Electric s.r.o., Dělnická 213/12, 170 00 Praha 7 as the responsible organisation, with the registrant nature marked MANUFACTURER. All 25 records we could download are theirs, without a single exception.

For ok. the split is different: of the 25 records downloaded, 15 are under Imtron GmbH, 7 under Changhong Europe Electric and 3 under RECO SPA, an Italian company.

A warning about those figures. EPREL declares 132 television records for PEAQ and 93 for ok., but it ignores pagination: asking for page 2 returns the same block of 25 as page 1. What follows holds for those 25 per brand. We do not extrapolate to the rest.

The proof is in the directory#

For every model, this site's directory stores the device the set itself reports: the platform it is built on. It comes from the Google Play list of supported devices.

ok. has 16 entries across 13 platforms: osaki, mateo, pioneer, longshan, redwood, osaka, samseong, tamachi, shinagawa, umeda, bangbae, yeongdeungpo and kaitak. Not one of the 13 is exclusively its own. Across them it shares hardware with 183 other brands.

PEAQ has 6 entries across 3 platforms: alimos, dangni and osaka. It has no exclusive one either, and it shares with 94 brands.

PEAQ's are among the most crowded on the whole list: alimos carries 60 brands, dangni another 60 and osaka 54. The ok. ones are no thinner: osaka 54, longshan 52, yeongdeungpo 49, redwood and tamachi 44 each. The smallest is kaitak, with five: Blaupunkt, EKO, JVC, Sharp and ok.

The two brands from the same house overlap on only one platform, osaka. But 69 brands sit in both neighbourhoods at once, and among them are JVC, Blaupunkt, Hyundai, Daewoo, Schneider and TD Systems. The usual names.

And one row closes the circle. The model field the firmware reports is a generic string, and in three ok. entries and one PEAQ entry that string is literally AI PONT DE. Across the 2,437 rows of the directory, only two brands declare that model: ok. and PEAQ. It is the same firmware image with the German country tag, sold under both of the same retail chain's own names.

Plain AI PONT is declared by 109 brands across eleven platforms. Of those eleven, nine also carry CHiQ or Changhong, which are the own brand and the parent brand of the manufacturer EPREL names. And all three PEAQ platforms, alimos, dangni and osaka, carry CHiQ. The European database and the Google Play list, which never talk to each other, point at the same place.

Which system each model declares#

Do not trust the marketing name here. The MediaMarkt Germany brand page has 37 PEAQ televisions, and the operating-system filter counts 20 with Google TV and 2 with Android TV. The remaining 15 declare none.

In Spain, the MediaMarkt television catalogue has 12 PEAQ sets, and the listing shows the same disorder. The PTV 43GQU-5025T and the PTV 55GMU-5026C say «Google TV». The PTV 32AF 5025C HM says «Android TV, Modo Hotel TV» and is the only one that names its chipset, an MSD9216. The PTV 43GU-5026C names no system at all. And the PTV 32GF-5026C shows up as plain «Smart TV» in Spain, while in Germany the same model is advertised as «PEAQ PTV 32GF-5026C Google TV».

Neither ok-online.com nor peaq-online.com says anywhere which system their televisions run. Their service pages have a television section and talk about updating the software over USB, but they never name Android TV or Google TV.

The years of updates, and where they are written#

This is the buying question that separates this from a Sony, and it has an answer. Each model's EPREL record has a field for the minimum availability of software and firmware updates, in years.

In the 25 PEAQ records, that field says 8 years in all 25. In the 25 ok. records it says 8 years in 21, 7 years in 2, and nothing in 2. In the PEAQ ones the declared minimum guarantee is 2 years and spare parts, 7.

The striking part is not the number: it is where it lives. None of the MediaMarkt or Saturn product pages we downloaded mentions those years anywhere, and neither do the ok. and PEAQ brand pages. The commitment exists, it is the supplier's, and it is filed in a European Commission database that nobody opens while buying a 300-euro television.

And read it for what it is: a supplier declaration about the availability of updates, not a promise of new Google TV versions.

The ok. televisions have vanished from the shop#

One detail that turns up while searching. The ok. brand page at MediaMarkt Germany lists «Fernseher» in its range and links to /de/brand/ok/tv. That address returns the error page. At Saturn, /de/brand/ok/tv does exactly the same. And in the Spanish television catalogue, the brand filter lists «PEAQ, our own brand» with 12 results, and ok. does not appear at all.

It fits EPREL: of the 25 ok. records we downloaded, none is later than September 2023, while the PEAQ ones include registrations from April 2026. We cannot say what is in the 68 records the query never returns, but there are no ok. televisions in the shops today.

How to tell what you have#

Stop looking at the badge on the front and ask the set instead:

adb shell getprop ro.product.device

Whatever comes back, osaka, alimos, dangni or anything else, is what to look up in the directory. And that is the practical part: one platform's package list holds for every brand that shares it, because the software does not come from the name on the front. If your PEAQ answers osaka, the cleanup for a CHiQ, a JVC or a Blaupunkt on that same platform works for you in full.

With no ADB to hand, Settings → System → About shows the model and the Android version. And the launcher tells the two systems apart: com.google.android.tvlauncher is Google TV, com.google.android.leanbacklauncher is Android TV.

What comes off and what stays#

Off without thinking: the streaming apps you do not use, the free content channels on the home screen and the demo modes, which are almost always there in a set designed to shine on a MediaMarkt shelf.

Check first: the recommendation engine (com.google.android.tvrecommendations) leaves the screen clean, but it also empties the «continue watching» row.

Do not touch: Google Play services (com.google.android.gms), the launcher while you have no other one working, and anything starting with com.android. that you cannot identify.

All of this is reversible: a disabled package comes back with one command, and a factory reset puts the television back in its box. The general method is in cleaning up an own-brand television, and the full map of who shares hardware with whom is in JVC, Blaupunkt and Hyundai.

If you own one#

From these televisions what we need most is the output of adb shell getprop ro.product.device together with the commercial code, the PTV or OTV on the sticker at the back. With that we can say which platform each series runs, which is exactly what neither the shop nor the brand publishes.